Guide To Keyword Research

Since the beginning of organic search trends, the use of keywords has been the most discussed topic in SEO. Indeed, your SEO strategies of 2012 are greatly affected by keyword research.


Keywords have been a crucial factor in web search and search engines eventually have been using them to evaluate, rate, and enhance the quality of websites’ search result. Google begins to favor social signals to sites, becoming fresh content oriented in 2012. You are made to think that the metadata category of keywords has no relevance whatsoever, but the truth is there are myriads of other factors that indicate if good SEO is present in a site. There are many SEO search factors. Along with other major factors, keywords found in the site content, source code, and relevant content that connects to your site are also regarded as ranking factors. It is a simple and enduring fact that searches hinge mainly on these fundamental keywords, and seeking such words can ultimately take us to relevant and quality content.

Let us consider an illustration that would explain the complexity of keyword research for SEO – a concept that is usually overvalued and occasionally undervalued.


Keywords for the ‘Searcher’:

When you rush to the hospital due to sickness, you will be asked by the physicians to enumerate your symptoms. Listing down ‘sudden hair fall’ can lead to a number of possible causes such as stress, malnutrition, or alopecia. However, if you would include more relevant symptoms such as weight gain or brittle nails, the physicians would be able to diagnose your sickness as hypothyroidism. Necessary treatments will then follow.

The search engine users, their keyword input pattern, search result output quality and relevance are best explained by this illustration. Accurate results are derived from the right keywords.

Users of search engines must know some of the basics of a search. For example, suppose you are searching for the word ‘apple’ to find information about the health benefits of this fruit. Search engines, however, will go forward and display in the first page of your search results that are related to Apple Computer Inc.

Unless the search engines know exactly what is on your mind, you need to be as specific as possible in your keyword search. While working at it, you may have your search terms short and remove stop words that search engines do not really access.

Put a double quote on both sides of a search term when you are searching for exact matches (keyword phrases displayed next to each other in site content). HeavenSEO, being one of the top SEO company has some good tips that novice users of search engines may find useful in refining their search and getting excellent and quick search engine results.


Keywords for the ‘Researcher’:

Going back to the illustration of ‘hair fall’, let us discuss keyword search both in the real sense of the word and as an analogy.

As a keyword researcher, you are assumed to have knowledge not of the disease, but the symptoms in people you have not met at all. You must know the exact words a typical hypothyroid patient would enter in the search bar. You need to decide which keywords will be optimized on your site, whether ‘hair fall treatments’ or ‘hair loss solutions’. It is important to read the mind of the search engine users and anticipate the precise word or phrase they are likely to use to get to your website.

To assert that you are a keyword research expert is an overstatement. You are simply shooting bullets in the open air if your assertion is loosely based on your ability to use a keyword tool. Although there are keywords that fetch traffic to your site, you would agree that it is not everything you need right now, would not you? You need conversions, whether a sale or subscription or sign up or purchase.

Therefore, what approaches are necessary for your SEO Keyword Research strategies to yield desirable results? Let us see.


Competitor Research:

Your realization that keyword research is the foremost groundwork of your site’s search engine performance is more important than the time you spend in carrying out keyword research for your site SEO. The idea that you can make a hit simply by offering something free or cheap is an underestimation of your rivals. You have to be a search engine celebrity to be found by users, and conversions are a product of a unique selling proposition.

  • First, it is crucial to perform an extensive research for the sites that rank better or as good as your site.
  • Make a list of the keywords used and check out the source code.

Use the best and relevant keywords to your site content and organically and naturally optimize your website for those keywords. Try to add another word or find a longer version of the keyword if it proves to be too competitive. The search engine where your site will be optimized is the right tool for your keyword research. Of course, this is only a chunk of your whole keyword research action plan. You need to sort out and generate other keywords from your search and utilize the best and most relevant ones.


Quick Survey With Existing Clients That Came Through Search:

Your resource of existing clients is your best means of research. Ask how these clients reached you. Inquire as to the keyword they typed if they reached you through search. Your clients are more than willing to help. Some businesses concentrate on spending days and weeks on keyword research instead of asking ‘real’ people whose conversions have greatly contributed to their site.


Keyword Tools:

Available to you are various paid and free keyword tools that inform you keyword stats based on title and anchor text inclusions, global and local searches, geography, broad match statistics vs. Exact match statistics and the likes. Google Keyword Tool is the most widely-used tool. Keyword Discover, Wordpot, and Wordtracker are the other available tools for keyword research.


Alternate Keyword Search Options:

If you want a different approach for your keyword search, then you may try Google Insights for Search. This tool allows you to see the number of searches for a particular word employed in different Google search categories.

You may also enter the keyword in the search bar and simply check out the number of real time results that a search engine fetches for the keyword. List down the keywords in an excel sheet and determine how many pages does the search engine retrieve for the relevant keywords.


Keyword Popularity Test On Social Media:

There seem to be some benefits to optimizing keywords that appear in social media mentions, even though these are not exactly related to active keyword research for 2012 SEO factors. Sites such as Social Mention and Topsy can provide you with a quick research for your preferred keywords. Doing so can help in becoming familiar with this method of a keyword research particularly since the launch of many social networks. For instance, Google+ is launched apparently not just to defeat the invincible Facebook but to procure control over authorship and rate the pages based on the author’s +1 graphs.


Keyword Popularity Test On Paid Ads:

Spend a little on PPC advertisements so you make a real time analysis of your keyword’s workability. Review the click through  ratio, then determine the real time feedback for the potential keywords that can help your site’s SEO.


Optimize Use Of Tracking Software:

Aside from the tracking software you employ, you can also monitor the maximum keywords response that fetches traffic and conversion to your site by using other helpful tools. By doing so, you would know the best keywords to employ for SEO services on major search engines. If your current client used a particular key phrase to find you, it is very likely that other searchers are also looking for the same keyword. Your site may have already been optimized for that keyword without you knowing it. You may be optimizing something that is already optimized. Whether this is good or bad hinges on how your site performs at a given moment. A mix and match research may be necessary if you want fresh insights on newer key terms that can be incorporated into your site’s updated content.


Choose Your Long Tail Keywords Wisely:

Generating optimized search results for your site usually requires short and generic head terms. For instance, a user can search the head term “directory submissions” to find latest online directory submission updates or obtain a list of directory submission websites. Providers of directory submission services will not get conversions for this keyword, although it brings web traffic to their sites. However, you can garner target traffic and potential conversions if you would optimize for a long tail keyword such as “directory submission services India” or “directory submission services”.

Finally, it is advisable not to limit yourself to keywords found in popular search engines. The key is to recognize the users’ behavior on search and go after the path that online visitors tread.

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